ORBA Terms and Conditions
Last updated: September 2026
These Terms and Conditions (“Terms”) govern your access to and use of the ORBA website, platform, services, reports and related features (“Services”).
The Services are operated by Orba Technologies Ltd, a company registered in the United Kingdom (“ORBA”, “we”, “us” or “our”).
By creating an account, purchasing a subscription, accessing the ORBA platform or otherwise using our Services, you agree to these Terms.
Please read them carefully before using ORBA.
1. About ORBA and our Terms & Conditions
ORBA is an AI visibility and website analysis platform designed to help businesses understand how their websites and online content may be interpreted, understood and referenced by artificial intelligence systems.
Users may submit website URLs for analysis and receive scores, insights, recommendations, reports and other information generated using ORBA’s technology and third-party technology providers.
ORBA provides analytical and informational tools. It does not guarantee that a business, website or piece of content will appear, rank, be cited, be recommended or otherwise be surfaced by any particular artificial intelligence platform, search engine or third-party service.
2. Eligibility and business use
You must be at least 18 years old and legally capable of entering into a binding agreement to create an ORBA account or purchase a subscription.
Where you use ORBA on behalf of a company or other organisation, you confirm that you have authority to accept these Terms on its behalf.
ORBA is primarily intended for businesses, professionals and organisations.
3. Accounts
Certain ORBA features require an account.
You are responsible for providing accurate and current account information and for keeping your login credentials confidential.
You are responsible for activity carried out through your account unless the activity results from a security failure for which ORBA is legally responsible.
You must notify us promptly if you believe your account has been accessed without authorisation.
Accounts and licences may not be sold, transferred, shared or made available to unauthorised users except where expressly permitted by your subscription plan.
4. Subscriptions and plans
ORBA may offer free functionality as well as paid subscription plans.
The features, usage allowances, number of licences and other entitlements included with each plan will be displayed before purchase.
Unless stated otherwise at the point of purchase, paid subscriptions are recurring subscriptions and will automatically renew at the end of each billing period until cancelled.
The applicable subscription price and billing frequency will be clearly displayed before the customer completes their purchase.
5. Payments
Subscription charges are payable in advance for the applicable billing period.
By purchasing a recurring subscription, you authorise ORBA and its payment provider to charge your selected payment method for the subscription price and any applicable taxes on each renewal date until the subscription is cancelled.
You are responsible for maintaining valid and current payment information.
If payment cannot be collected, ORBA may retry the payment and/or suspend or restrict access to paid functionality until payment has been successfully received.
6. Cancellation and automatic renewal
You may cancel your subscription through the billing/account functionality provided by ORBA or through another cancellation method made available to you.
To ensure that a subscription does not renew for another billing period, customers should submit their cancellation at least three (3) days before their next scheduled renewal date.
Where cancellation is completed in time to prevent renewal, the subscription will not be charged for the following billing period.
Unless otherwise stated or required by applicable law, cancellation does not terminate access immediately. You may continue using the paid Services until the end of the billing period for which you have already paid.
After that period ends, access to paid functionality may cease or the account may revert to any free service then available.
7. Refunds
Subscription fees are charged in advance.
If a renewal payment has already been processed before cancellation takes effect, that payment will ordinarily be non-refundable and the subscription will remain available until the end of the paid billing period.
Cancelling after a renewal payment has been taken does not, by itself, entitle the customer to a refund for that billing period.
However, nothing in these Terms excludes any refund, cancellation right, remedy or other statutory right that cannot lawfully be excluded.
Where applicable law requires ORBA to provide a full or partial refund, ORBA will comply with that requirement.
This is important legally. UK government guidance warns that businesses cannot simply use contractual wording to remove rights that customers have under law, and blanket non-refundable prepayment provisions can potentially be considered unfair in consumer contracts.
8. Pricing changes
ORBA may change subscription prices from time to time.
Any price change affecting an existing recurring subscription will be communicated in advance where required and will apply from a future billing period rather than retrospectively.
Where applicable law gives you a right to cancel because of a change, that right will not be affected by these Terms.
9. Website scans and submitted URLs
You may only submit websites and URLs that you are legally entitled to submit for analysis.
You must not use ORBA to access, analyse or obtain information in a manner that violates applicable law, third-party rights, access restrictions or these Terms.
By submitting a URL, you authorise ORBA to access and process publicly accessible information associated with that URL to the extent necessary to provide the requested Services.
You retain ownership of your website and content. Submission of a URL to ORBA does not transfer ownership of that website or its content to ORBA.
10. AI-generated analysis
ORBA uses automated systems and may use artificial intelligence models and third-party technologies to produce parts of its analysis.
AI-generated results are inherently probabilistic and may contain errors, omissions, inconsistencies or outdated information.
Scores, recommendations, likelihood assessments and other outputs should therefore be treated as analytical guidance rather than statements of fact or guarantees of future performance.
ORBA does not guarantee that implementing a recommendation will result in increased traffic, leads, sales, rankings, AI citations, AI recommendations or other commercial outcomes.
Results may also change between scans because websites, AI systems, algorithms, third-party services and ORBA’s own methodologies can change.
11. No affiliation with third-party AI platforms
References within ORBA to third-party artificial intelligence models, search engines, platforms, companies or trademarks are provided for identification and analytical purposes.
Unless expressly stated otherwise, ORBA is not affiliated with, endorsed by or sponsored by those third parties.
Third-party platforms operate independently and ORBA does not control their algorithms, outputs, availability or decisions about which sources they reference.
12. Acceptable use
You must not use ORBA to:
* violate any applicable law or regulation;
* infringe another person’s intellectual property, privacy or other rights;
* attempt to gain unauthorised access to ORBA or its infrastructure;
* introduce malware, malicious code or harmful material;
* circumvent usage limits, subscription restrictions or security measures;
* scrape, systematically extract or reproduce the ORBA platform or its proprietary data except where expressly permitted;
* reverse engineer ORBA except to the extent such restriction is prohibited by law;
* resell or commercially redistribute ORBA reports or Services without permission where your plan does not expressly permit it;
* interfere with the operation or security of the Services; or
* use ORBA for fraudulent, abusive or unlawful purposes.
ORBA may suspend or terminate access where there are reasonable grounds to believe these Terms have been materially breached.
13. Intellectual property
ORBA and its associated software, platform design, methodologies, branding, reports, scoring systems, graphics, databases and other proprietary materials are owned by or licensed to Orba Technologies Ltd and are protected by applicable intellectual-property laws.
Your subscription gives you a limited, non-exclusive, non-transferable right to use the Services for the purposes permitted by your plan.
Nothing in these Terms transfers ownership of ORBA’s intellectual property to you.
14. Availability and changes to the Service
We aim to provide a reliable service but cannot guarantee uninterrupted or error-free availability.
ORBA may occasionally be unavailable because of maintenance, updates, technical problems, security requirements or circumstances involving third-party infrastructure.
We may improve, update or modify features where reasonably necessary to develop, secure or operate the Service.
Material changes affecting paid subscriptions will be handled in accordance with applicable law and these Terms.
15. Third-party services
ORBA may rely on third-party providers for functions such as payment processing, cloud infrastructure, analytics, artificial intelligence processing and other technical services.
Third-party services may experience outages, changes or interruptions outside ORBA’s reasonable control.
Nothing in this section removes liability that ORBA cannot lawfully exclude.
16. Limitation of liability
Nothing in these Terms excludes or limits liability where doing so would be unlawful, including liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that cannot legally be excluded or limited.
Subject to those exceptions and to applicable law, ORBA will not be responsible for indirect or consequential losses that were not reasonably foreseeable, or for loss of profits, revenue, business opportunities, anticipated savings, goodwill or reputation arising from reliance on ORBA’s analytical outputs.
Users remain responsible for business, marketing, technical and commercial decisions made on the basis of information obtained through ORBA.
Where liability may lawfully be limited, ORBA’s aggregate liability arising from a paid Service will be limited to the total subscription fees paid by the customer to ORBA during the 12 months immediately preceding the event giving rise to the claim, unless applicable law requires otherwise.
Liability exclusions need particular care. UK law does not allow a business simply to exclude liability for death or personal injury caused by negligence, and other exclusions may be subject to statutory fairness/reasonableness requirements.
17. Indemnity for business misuse
To the extent permitted by applicable law, a business user will be responsible for losses, liabilities and reasonable costs incurred by ORBA as a direct result of that user’s unlawful use of the Services, infringement of third-party rights, or material breach of these Terms.
This provision does not apply to the extent that the loss was caused by ORBA.
18. Suspension and termination
ORBA may suspend or terminate access where reasonably necessary because of:
* material or repeated breaches of these Terms;
* fraudulent or unlawful activity;
* security risks;
* non-payment;
* abuse of the Services; or
* conduct that materially threatens ORBA, its infrastructure or other users.
Where appropriate, we will provide reasonable notice and an opportunity to remedy a breach before termination.
19. Data protection and privacy
Personal information is handled in accordance with ORBA’s Privacy Policy and applicable data-protection law.
Our use of cookies and similar technologies is described in our Cookie Policy.
These documents should be available through the ORBA website.
20. Changes to these Terms
We may update these Terms to reflect changes to the Services, applicable law, security requirements or our business operations.
Where a change materially affects an existing paid subscription, we will provide reasonable advance notice where required by law.
The latest version will be published on the ORBA website with its effective or last-updated date.
21. Governing law and jurisdiction
These Terms and any dispute or claim arising from them are governed by the laws of England and Wales, subject to any mandatory legal rights that apply to a customer in another jurisdiction and cannot lawfully be excluded.
The courts of England and Wales will have jurisdiction, except where applicable law gives a customer the right to bring proceedings elsewhere
22. Severability
If any provision of these Terms is found to be invalid, unlawful or unenforceable, the remaining provisions will continue in effect to the extent permitted by law.
23. Entire agreement
These Terms, together with any applicable subscription information, Privacy Policy and other terms expressly incorporated into them, constitute the agreement governing use of ORBA.
Nothing in this provision excludes liability for fraud or prevents reliance on rights that cannot legally be excluded.
24. Contact
Questions about these Terms, subscriptions or cancellations can be sent to:
Orba Technologies Ltd
Email: hello@orba-ai.com